Message: Sitting is the New Smoking
Sitting for more than 6 hours a day is equivalent to smoking more than one pack of cigarettes. To spread awareness on the harmful effects of sedentary lifestyles and sitting for too long at the workplace, BHB wrapped a special ribbon on the chairs of over 5000 employees. The message read- “Sitting is the New Smoking’’.
Collaterals were also placed around the selected offices to explain the message further.
An Apollo heart check was conducted for Flipkart employees as well.